Free games boost gaming industry profits

An increase in the number of people playing free games is provided that the gaming industry with an additional supply of revenue as gamers shells out millions for virtual goods and add-ons.
Free games, once the bane of the gaming industry, are now proving lucrative for game developers who entice people to pay for virtual costumes or tools which enhance game experience.According to a survey published by German technology industry association Bitkom previously this month, 45 percent of German gamers opt for free-to-play versions only.
Head of mobile development Matthias Hellmund, at German game developer Exozet said the target group for $70 console games was gradually shrinking as gamers get used to games on Apple’s ipad are free or cost 99 cents.
“Other than people don’t necessarily spend less, for the reason that fans might be willing to provide even hundreds of pounds for a game experience they really like – so some spend more money than they would on a premium-priced game,” he told Reuters at Gamescom, Europe’s largest video games trade fair.

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